Not Your Typical Harvard Law Grad...

I don't do suits... and I don't spend a lot of time with other lawyers.

 

What I do is help online entrepreneurs make sure the legal shit doesn't hit the fan, build raving fan bases to power their amazeballs business, and get shit done instead of dreaming of what could be. 


I Tried To Be Boring... But It Didn't Take.

 

Through college, I was anything but normal. I wore purple Doc Martens before anyone knew what they were, refused to dress up for an awards ceremony so claimed prizes in a t-shirt and jeans, and played in punk rock bands. 

 

At first, I thought I had to give that all up when I went to law school.

 

I tried to be boring! After graduating with honors from Harvard Law School, I got a prestigious position "clerking" for a court of appeals judge and then went to work at prestigious law firms. Hell, at one of those firms, I was mentored directly by a lawyer who was later appointed to the U.S. Supreme Court.

 

And I landed a plumb job in the government where I got to stand up in court every day and say... "I'm Robert Klinck here on behalf of the United States of America." 

 

I suited up and tried to be boring...

 

...but it didn't take. 

 

I hated Every Stinking Minute Of It. 

 

Spending my life in a suit fighting with people all day sounded like one of Dante's circles of hell to me.

From Boring Lawyer To Wantrapreneur...

 

My life changed forever thanks to a life coach who asked me if I liked what I did for a living and then, when I stammered, asked: "So what are we gonna do about that?"

 

At that moment, I took the road less travelled to build an online business. 

 

In typical Type A, High D fashion, I dove into all the things, learning about sales funnels (with their upsells, downsells, self-liquidating offers, one time offers, and deadline funnels)... and launch vehicles (from challenges to webinars to three part video series launches)... and ninja "closes" to use during the sales process (from trial closes to the money close to the two choices close).

 

But none of it worked. 

 

My first launch was a miserable failure... I'm talking $25,000 down the drain kinda failure. 

 

I was a "wantrapreneur," and couldn't figure out why the hell I couldn't succeed even though I knew ALL THE THINGS!

Then I Got Back To The Basics... And My Business Took Off

 

Things finally changed when I quit chasing shiny objects and got back to basics...

 

Things like listening and really getting to know my potential customers... focusing on building relationships (with mentors, peers, and my potential customers)... keeping things simple instead of worrying about "ninja" tricks. 

 

In the process, I discovered that I wasn't really an introvert. The problem was I'd never been around "my people." Spending time with other online entrepreneurs lit me up... and I became the last one to leave the event. 

 

Somewhere along the way, I gave myself permission to just be me... a former punk rocker turned Harvard lawyer turned online entrepreneur.

 

When I quit looking ninja tricks, got back to the basics and started just being me, something really weird happened.

 

My business took off. I went from wantrapreneur to thriving multiple-six-figure entrepreneur in a heartbeat. And I found the joy that had been missing in my life. 

 

And people started asking me how I'd done it...

Valuable Lessons Became Core Beliefs

 

Maybe it's the lawyer in me or just my ENTJ brain... but, along the way, I learned some valuable lessons that are now my core beliefs. And they are at the core of what I teach other entrepreneurs who're trying to build their businesses. 

 

Be a Radical Giver. Too many entrepreneurs ask if they are giving too much away for free... when they should be asking: "Am I giving enough?" That one shift will change your business forever. 

 

Business Should Be Fun. When you enjoy your work, the people you serve, and your industry peers... work is light, easy, and fun. When you're having fun, you'll do the work and will become downright magnetic to people. 

 

Keep It Simple Stupid. Whether you're trying to figure out what product to offer, how to launch it, or how to create a content or social media strategy... the simpler the better. Lots of us entrepreneurs know a lot of shit, but the reality is that the success comes from keeping it simple and doing the basics right. 

 

Be A Cheerleader. People don't want to be around negative people... but positive people are downright magnetic. If you'll find ways to encourage and motivate, people will be drawn to you like moths to lights. 

 

We're All Personal Brands. If you want to foster a group of core fans who'll help you build your business, you've got to add more YOU to your brand. Your people want to get to know YOU not your brand. So quit hiding behind a brand and step into the forefront.

 

Do The Unscalable. Too many people are focused on automating, delegating, and templatizing everything in their business. That approach won't fly because people don't want to feel like they're just a number. If you'll focus on actually connecting with people in non-scalable ways, you'll thrive. 

 

I talk about these and other beliefs about business a lot because I've figured out that most entrepreneurs don't need more tactics or strategies... they need to adjust their basic approach to doing business. 

Ten Fun Facts About Me...

 

  • I was THIS close to starting a beer company a few years back!

    I love good beer and brew it myself. A couple of years ago, some friends and I almost started a brewing company… but then our day jobs got in the way. But I still brew beer for fun.

  • My German heritage comes out in my beer brewing...

    My great-great-grandfather was a beer brewer who had emigrated from Germany (or so the story goes). I brew and enjoy beer I’m sure he’d be proud of… balanced all-day beers. Keep those Double Imperial Stouts and West Coast IPAs to yourself.

  • I truly believe that sometimes only a cuss word will do!

    You may have noticed I use “shit” and “damn” on this website. That’s how I talk in real life, so that’s how I write. You cool with that? If not, we should probably part ways now… cause you’re not going to like my emails all that much.

  • I played in a punk rock band in college... and had a long, dyed ponytail.

    I’ve never really been a conformist, which probably explains a lot about me. That’s why I chafed working at big law firms and why I LOVE being an entrepreneur!

  • I truly believe there's a Jerry Maguire quote for every situation!

    I love pop-culture references… and Jerry Maguire is my go-to for quotes. When it’s bed time, I still say to my wife: “My mom’s coming, I gotta go to bed.” 

  • I won the Texas high school debate championship my senior year.

    That may give you some hint of why I first wanted to be a lawyer. Funny story… I wore a t-shirt to the ceremony where I got the trophy (I told you I was never really a conformist!). 

  • My wife chose me over professional hockey players...

    When we were vacationing with friends in Miami about a decade ago, we ended up hanging out with a bunch of the Washington Capitals (our local NHL team). A player who shall remain nameless kept trying to get my wife (girlfriend at the time) to ditch me for him. Didn’t happen, and now we’re happily married.

  • Speaking of my wife, Hurricane Sandy crashed our wedding in The Bahamas.

    Yeah you read that right. Nuff said! 

  • I'm originally from deep South Texas (like border town south).

    That means I love good Tex-Mex, BBQ, and University of Texas football. It also means I can cuss you out in two languages!  

  • I'm living proof you can pivot to build the business and life you love.

    I gave up cushy jobs at safe law firms and pursued a completely different kind of law more than a decade after becoming a lawyer because it was where I found my passion. You can make the same choice. Find your passion. Find your calling. Find your people. And then work your ass off to be good at using your passion and your calling to serve your people! 


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