Some gurus might have you believe that all you need to do to build an online business is follow a simple step-by-step checklist. And that following said checklist will lead to $10,000 months seemingly overnight. (No joke, this was an offer I saw recently.) Sorry…
Read MorePersonalizing the customer experience is essential right now in order to stand out from the competition. Yes, it may feel like an unscalable thing to incorporate into your customer experience strategy, but ignoring this important aspect of your customer’s overall experience with your brand could…
Read MoreMuch of the customer experience is focused on attracting prospective customers, generating leads, and converting them. But let me tell you that how you provide service after sales can be even more powerful to help you retain and create repeat customers. How do you make…
Read MoreWhen it comes to customer experience, a lot of businesses don’t think about their brand avatar. But it’s an important aspect of building a business, particularly a knowledge brand. Let's be honest, you've probably heard about customer personas or customer avatars, but that's about it.…
Read MoreYou know it... I know it. Every single online marketer out there knows it. We. Want. Conversion. We want leads, and we want sales. I mean, our businesses NEED conversions to thrive. So why the eff is it so freaking hard to actually convert people…
Read MoreBefore you can build a successful online business, you must create a strategic and consistent flow of traffic to your website, content, and offers. Yep, I said it. You gotta do the work. And while the work might seem a tad overwhelming to think about…
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Awareness content is content tailored to your audience based on their current level of understanding of an issue. In this episode, we’ll look at some common mistakes marketers make with their content and how to create effective awareness content.
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If you want a successful business, you’re going to have to build your operations machine. I realize this may not sound like the most exciting thing ever, but it’s an important step. In this episode, we’ll cover what your operations machine should include.
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A lot of online entrepreneurs are trying to sell a product to people who don’t know they have a problem or who only recognize their symptoms. Instead, you should use content to move people along the awareness continuum so they’re ready to hear about your product.
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There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic. In this episode, we’re going to talk about the 4 machines you need to put in place to build a successful and profitable online business.
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In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, I think you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important. A good onboarding experience is critical for creating loyalty and retention, so let’s see how this concept plays out in the online business space.
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Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution. We’ll talk about why you need to focus on building a brand.
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In today’s episode, we’re going to talk about what a value ladder is and why it matters for your online business. “Value ladder” is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let’s break it down.
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Today we’re going to talk about the false promise of the online marketing world. We’ll deconstruct what you’ve been hearing about building an online business and cut through the B.S. so that you can figure out what you actually need to do to build a successful business.
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In this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value. If you’re going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let’s look at the specifics of how to find this metric.
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