Before you can build a successful online business, you must create a strategic and consistent flow of traffic to your website, content, and offers. Yep, I said it. You gotta do the work. And while the work might seem a tad overwhelming to think about…
January 27, 2022
EP 273: What Is Awareness Content?
Awareness content is content tailored to your audience based on their current level of understanding of an issue. In this episode, we’ll look at some common mistakes marketers make with their content and how to create effective awareness content.
January 25, 2022
EP 272: Building Your Operations Machine
If you want a successful business, you’re going to have to build your operations machine. I realize this may not sound like the most exciting thing ever, but it’s an important step. In this episode, we’ll cover what your operations machine should include.
January 20, 2022
EP 271: What Is Your Audience’s Level Of Awareness?
A lot of online entrepreneurs are trying to sell a product to people who don’t know they have a problem or who only recognize their symptoms. Instead, you should use content to move people along the awareness continuum so they’re ready to hear about your product.
January 18, 2022
EP 270: The 4 Machines You Need In Your Business
There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic. In this episode, we’re going to talk about the 4 machines you need to put in place to build a successful and profitable online business.
January 13, 2022
EP 269: What Is Onboarding?
In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, I think you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important. A good onboarding experience is critical for creating loyalty and retention, so let’s see how this concept plays out in the online business space.
January 11, 2022
EP 268: Why You Need To Think In Terms of A Brand
Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution. We’ll talk about why you need to focus on building a brand.
January 6, 2022
EP 267: What Is A Value Ladder?
In today’s episode, we’re going to talk about what a value ladder is and why it matters for your online business. “Value ladder” is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let’s break it down.
January 4, 2022
EP 266: The False Promise Of The Online Marketing World
Today we’re going to talk about the false promise of the online marketing world. We’ll deconstruct what you’ve been hearing about building an online business and cut through the B.S. so that you can figure out what you actually need to do to build a successful business.
December 30, 2021
EP 265: What Is Customer Acquisition Cost?
In this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value. If you’re going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let’s look at the specifics of how to find this metric.