EPISODE 235

EP 235: Retention Content With Andrea Ames (Part 2)

October 15, 2021 Bobby Klinck
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In today’s episode, I’m continuing my conversation with Andrea Ames. While Andrea’s background in the corporate world as a technical content writer helped develop her expertise, there were still a lot of things she had to figure out. We dig into the ups and downs of her journey and how she experimented to figure out what her people wanted. She also shares practical ways you can improve retention in your business.

What You'll Learn in Today's Episode

  • What people wanted Andrea to help them with and how this led to some challenges
  • Why she decided to focus on content and what the outcome of this was
  • Why some of the traditional online marketing efforts didn’t work with her audience
  • How a mindset of experimentation helped her move forward
  • Why most step-by-step programs don’t work
  • Why you must understand what your audience wants
  • Practical ways to get people engaged
  • How challenges and positive reinforcement can benefit your customers and your business
  • The value of an unexpected reward
  • The first question to think about when you’re planning your strategy to help people stick around and make progress

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