EP 270: The 4 Machines You Need In Your Business

January 18, 2022 Bobby Klinck
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In this episode, we’re talking about the 4 machines that your business needs to succeed. This topic is part of an ongoing conversation we started a few weeks ago about what it really means to create a freedom business.

There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic.

Now, you might be wondering what I mean by “machines.” These are simply the different teams or functions in your business that handle a lot of different tasks. In this episode, we’ll do an overview of the 4 machines you need in your business so you can see the big picture. In future weeks, we’ll dig into each of these 4 machines so you can see more specifically what you’ll need in each one.

What You'll Learn in Today's Episode

  • What people really mean by “freedom business”
  • The two kinds of freedom you need to create in your business
    • Money freedom
    • Time freedom
  • The marketing machines (traffic, conversions, customer experience) are what create the money and money freedom
  • The operations machine is what helps you create time freedom
  • The operations machine has 2 main roles: 
    • Ensuring you’re dealing with all the requirements and compliance issues
    • Getting you out of the day-to-day
  • Challenges to building your operations machine
    • You need to build a team so you’re not doing everything yourself
    • You need money to fund a team
    • Building a team too soon can stunt your growth
    • Why it’s important to stay lean in the early stages of your business
    • Why you also need to think of time in terms of its value
  • The machines in the marketing area
    • Traffic = getting attention
    • Conversion = turning leads into buyers
    • Customer experience = experience people have with your brand at every stage
  • Why the funnel model is short-sighted
  • How the machines in the marketing area are interconnected
  • Why you need to build all 4 of these machines if you want a successful business