EPISODE 270
EP 270: The 4 Machines You Need In Your Business
In this episode, we’re talking about the 4 machines that your business needs to succeed. This topic is part of an ongoing conversation we started a few weeks ago about what it really means to create a freedom business.
There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic.
Now, you might be wondering what I mean by “machines.” These are simply the different teams or functions in your business that handle a lot of different tasks. In this episode, we’ll do an overview of the 4 machines you need in your business so you can see the big picture. In future weeks, we’ll dig into each of these 4 machines so you can see more specifically what you’ll need in each one.
What You'll Learn in Today's Episode
- What people really mean by “freedom business”
- The two kinds of freedom you need to create in your business
- Money freedom
- Time freedom
- The marketing machines (traffic, conversions, customer experience) are what create the money and money freedom
- The operations machine is what helps you create time freedom
- The operations machine has 2 main roles:
- Ensuring you’re dealing with all the requirements and compliance issues
- Getting you out of the day-to-day
- Challenges to building your operations machine
- You need to build a team so you’re not doing everything yourself
- You need money to fund a team
- Building a team too soon can stunt your growth
- Why it’s important to stay lean in the early stages of your business
- Why you also need to think of time in terms of its value
- The machines in the marketing area
- Traffic = getting attention
- Conversion = turning leads into buyers
- Customer experience = experience people have with your brand at every stage
- Why the funnel model is short-sighted
- How the machines in the marketing area are interconnected
- Why you need to build all 4 of these machines if you want a successful business

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