Menu
EPISODE 218
The Inbound Journey: Content Marketing Basics
SHARE
TWEET
PIN
POST
Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.
What You'll Learn in Today's Episode
- How content fits into the different phases of the buyer journey
- The different types of content you’ll need for different phases of the buyer journey
- What content marketing includes
- Why long-form content trumps the short life span of social media posts
- How long-form content can help you build authority and solidify your message, beliefs, and systems
- How to incorporate promotional content, attention content, thought leadership content, and engagement content into your marketing
ENJOY THE SHOW?
USE THE LINKS BELOW TO SUBSCRIBE
LOOKING FOR MORE ON THIS SUBJECT?
CHECK OUT THESE EPISODES!
-
Episode 273
January 27, 2022 -
Episode 272
January 25, 2022 -
Episode 271
January 20, 2022
Listen Now
