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EP 273: What Is Awareness Content?
Awareness content is content tailored to your audience based on their current level of understanding of an issue. In this episode, we’ll look at some common mistakes marketers make with their content and how to create effective awareness content.
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Episode 258
December 9, 2021EP 258: What Is The Customer Journey?
In today’s episode, we’re talking about the customer journey. We’ll look at what the customer journey is and how it affects your online business. Until you take the time to understand the struggles your customers are experiencing and figure out the best way to help them get results, you’re not going to have the clarity you need to know what to create in your business.
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Episode 257
December 7, 2021EP 257: Why I’m Creating A Membership
In today’s episode, I’m making a big announcement. I’m launching a membership. I’ll be sharing the journey that led me to this conclusion and how it fits into the overall structure of my business. I’m also sharing a framework that can help you determine whether you’re at the right point to create a scaled offer.
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Episode 256
December 3, 2021EP 256: Live Video, More Cowbell, And Random Antics With Melanie Howe [Part 2]
Today I’m sharing the second half of my interview with Melanie Howe. We talked about Melanie’s health crisis and the way it impacted her business. Melanie also talks about the benefits of using live video in your business and shares some tips and strategies to help you get started.
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Episode 255
December 2, 2021EP 255: What Is Integrated Marketing Communication?
In today’s marketing fundamentals episode, we’re talking about integrated marketing communication and why it matters for your online business. This is an important concept that refers to the effort to promote a consistent message through multiple channels and strategies that work together. The goal is to deliver the same message through all the different channels you use, so your message and brand are the same everywhere.
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Episode 254
November 30, 2021EP 254: Tough Love: Do The Damn Work
In today’s episode, I’m going to level with you and address what I see as a growing problem in the online marketing space — people thinking that business doesn’t require hard work. There’s a growing notion that you can pick and choose the work you do in your business and you don’t have to do anything that’s hard. We’re going to jump in and look at what’s wrong with this idea.
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Episode 253
November 26, 2021EP 253: Live Video, More Cowbell, And Random Antics With Melanie Howe [Part 1]
Today I’m interviewing my friend Melaine Howe. Some of you may remember that Melanie is the reason that I embraced the “more cowbell” concept in my business. In this episode, we dive into how she found her current niche: live video. She also shares openly about the challenges she’s faced in building her business and how live video can help you grow your business. This is a fun episode, so be sure to tune in.
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Episode 252
November 25, 2021EP 252: What Are Barriers To Entry?
In today’s marketing fundamentals episode, we’re talking about an important economic concept: barriers to entry. These are factors that make it more difficult for a newcomer to enter a market. Barriers to entry protect existing businesses from competition and tend to allow monopolistic pricing. Let’s dive in and discuss why you need to create barriers to entry in your online business.
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Episode 251
November 23, 2021EP 251: Tough Love — Sometimes It Has To Be Boring
Today’s episode is a little unusual cause we’re going to talk about why your business sometimes needs to be “boring.” The reason we need to talk about this is because the most common message we hear about business is that it should be “fun” all the time. We need to talk about the distinction between enjoying what we do in our business and having fun.
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Episode 250
November 19, 2021EP 250: Speaking From Stage With Heather Sager
Today I’m interviewing my friend Heather Sager about speaking from stage. Heather recently led a session in my group coaching program, and I wanted more people to be able to benefit from her expertise. And just to be clear, when we say “stage,” we’re not just talking about a physical stage. We’re talking about all the ways you speak to your audience.
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Episode 249
November 18, 2021EP 249: What Is Holistic Marketing?
In today’s short marketing fundamentals episode, we’re diving into the question of what is holistic marketing and why it matters for your online business. This concept of marketing is well-known in the traditional marketing world, but it hasn’t fully translated into the online business space. We’ll cover what holistic marketing is (and isn’t) and what it looks like in your business.
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Episode 248
November 16, 2021EP 248: Success Gets You Repeat Customers
Today we’re talking about the most overlooked part of your online business: customer experience. Focusing on this part of your business will give you more bang for your buck than anything else. Let’s dive into the 3 reasons it’s important to “wow” your customers (and audience) and how to actually impress people.
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Episode 247
November 12, 2021EP 247: Creating Your Visual Brand With Patrick Sesko
Today we’re talking about designing a visual brand. My guest, Patrick Sesko, is a designer who has years of experience working with traditional brands to create visual assets. Patrick also contributed a course on branding that you can access for free in BADA$$ Online Marketing University. You don’t want to miss his best branding advice for online entrepreneurs.
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Episode 246
November 11, 2021EP 246: The 7 Ps Of Services Marketing
In this episode, we’re going to be talking about the 7 Ps of services marketing and why they matter to your online business. It’s important to recognize that when you’re in the online marketing space, you’re really in the services industry because you’re not selling a physical product. That’s why we need a plan for all 7 Ps.
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Episode 245
November 9, 2021EP 245: Solve A Real Problem
Today we’re talking about an important issue: why your business, course, or membership has to solve a real problem. Be sure to listen in because I’m sharing a few important questions you need to ask yourself before you create a business.
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Episode 244
November 5, 2021EP 244: What’s Working Now With Facebook Ads With Arfan Husain
Today I’m talking with Arfan Husain who is the Facebook Ads coach in my group coaching program. Arfan and his wife help coaches grow and scale their businesses. We talked about the ups and downs of business, and Arfan shared about the mental health struggles he experienced. Be sure to stick around for the second half where he breaks down the latest trends with Facebook ads.
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