Developing your brand voice is one of the best things you can do for your online business. In this post, we'll discuss what brand voice is (and isn't) and why it's so important.
Many people in the online marketing space skip establishing a brand voice. But for people like us who produce a lot of content, it’s one of the most important things you should do in your business.
Now, you might be wondering, “What is brand voice and why is it important?” Well, you’re in luck because that’s what we’re going to unpack in this post.
What Brand Voice Is And Is Not
Brand voice is defining a consistent tone and approach to content and messaging for your business.
Brand voice, though, isn’t identifying little catchphrases or things you say. For example, I say “candidly” a lot, but your brand voice isn’t capturing words like candidly.
It’s about something much broader and more important. It’s about defining the feel and overall impression that you want your audience to get from your content, whether it’s spoken, video, or written.
Brand voice is about defining how we want people to feel and experience the overall brand.
Now I should clarify that brand voice isn’t necessarily the same as your personal voice, although it’s also an important part of your brand. There may be contexts in which your brand voice and your personal voice are slightly different, although they should be aligned.
Once you’ve defined your brand voice, things get easier. There are different ways to define the brand voice, but the goal is to figure out the tone and feel that make sense for your business.
Aside from the kind of language you use and the tone, brand voice also affects the kind of content you create. For instance, you might say that mine is rebellious. While I do create how-to content, I also create a lot of content that may sound preachy as I disagree with the conventional wisdom about things in the online marketing space.
Your brand voice fits in with everything you do in your business. It also defines your style for design and how you show up in your pictures and the words you use.
Why Brand Voice Is Important
The real reason you should create and define your brand voice is for your audience. You want your audience to experience the same brand no matter what. You want everything to make sense.
Imagine this: If you heard me talk and were familiar with my messaging, but then you went to my website and you saw a very formal-looking, professional-lawyer-type of website, you’d be confused.
There would be a disconnect between what you see and what you hear. It would confuse you, and that will create problems.
By creating an overall coherent brand voice, your audience will have a seamless, consistent experience, no matter where they first came across you.
The people you attract are the people who will enjoy everything else within your brand. When you have a coherent voice throughout your brand, people will feel at home across every platform you use.
Your brand voice isn’t necessarily about the particular words you use. It’s about the feel and the overall impression you want to leave with people.
So think of it as your tone and how you come across in your messaging and design. It should be coherent and match across all of your platforms.
You can learn more about branding and more when you join BADA$$ Online Marketing University (BOMU). This is my free training program designed for online entrepreneurs wanting to build a business that will last.